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Friday, January 18, 2008


Rihanna will hit New York this fashion week for a luncheon celebrating the launch of her second umbrella (ella, ella) collection with Totes. (I swear I did not know she had a first)
On Feb. 5, the singer will dine at the accessories firm's showroom along with the three masterminds behind the Senz label — Gerwin Hoogendoorn, Gerard Kool and Philip Hess — who will be launching their windproof umbrella collection in the U.S.

Totes will also be debuting its new Eco collection, where umbrellas, gloves and slippers are all made of recyclable products.Rihanna Umbrellas will retail exclusively at Macy's this spring. Prices range from $20 for a slender piece in a single color to $50 for a two-toned canopy style. The word is still out as to whether the star will be gracing fashion week's front rows.

Ella, Ella, Ella!

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