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Sunday, January 6, 2008


After quitting as president of Def Jam records, Jay-Z has bought men's fashion label Artful Dodger for £7.5million.

He and designer Scott Langton are creating a women's range. Will Beyonce model it or will her mother be the creative director???

Jay-Z, via a joint venture with Scion, LLC (an Iconix Brand Group company), has acquired apparel brand, Artful Dodger, for a reported $15 million in cash.

According to CNN Money, Scion has entered into a multi-year exclusive license with Signature Apparel Group for Artful Dodger men's and women's sportswear. Artful Dodger's founder, Scott Langton, will serve as creative director and head designer.

"I consider myself very fortunate to have found a partner in Scion and am really excited about the future of Artful Dodger," said Langton of the deal. "I am looking forward to working with Signature Apparel, who as a company, has both the production infrastructure and financial capacity to make Artful Dodger the brand I always envisioned it to be. This union allows me and my team to focus purely on the designing of the collection and building on the success that we have already achieved in such a small period of time."

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