Where this coveted position in the kick off of Fashion Month for the year used to belong to London, launching ahead of New York, Milan and Paris, these days it's settled in between and equal to the big guns, taking the second spot after the world's buyers and press return to Europe having witnessed New York kick off the collections.There could still be a change in schedule however, as CFDA is trying to prevent its members from having to show over Labour Day - which traditionally falls on the first Monday of September.
In a bid to try and start the date shake up as early as possible, that means the Council, headed by Diane Von Furstenberg, has announced that New York Fashion Week will run from February 13 to 20 (as opposed to the more traditional February 6 to 13). In other words, it'll run straight over London Fashion Week.
So far it looks like London will have just four full days to show - from February 21, the day after New York ends, to February 24, the day before Milan Fashion Week launches.
We want to give all the designers enough time to produce and deliver their collections between seasons, and international fashion weeks have been under pressure for some time to condense for press and buyers who find it difficult to spend so long away from their businesses," says a spokesperson for the BFC.
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