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Saturday, December 29, 2007


Paris - H&M and Designers Against AIDS are linking up with a gang of creative types, including Rihanna, Timbaland and Jade Jagger, to create a cotton collection for guys and girls.
The collection, designed by designers, musicians and artists, begins retailing in H&M stores globally in February 2008. The artists ? which also included Chicks on Speed, Good Charlotte, Henrik Vibskov, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, and Ziggy Marley - donated their services for free.
Plans are for 25 percent of the proceeds from the collection to go to HIV/AIDS prevention projects around the world. Another key goal in creating the collection ? to be named Fashion Against AIDS ? is to raise awareness about HIV/AIDS among young people. Twelve million people in the 15 to 24 age group are now infected with the virus.
"Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause," Rihanna said in a release.
Designers Against AIDS (DAA), a non-profit organization that seeks to mold public opinion through joint ventures between fashion designers, musicians and other artists, initiated the venture. Read more

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