Paris - H&M and Designers Against AIDS are linking up with a gang of creative types, including Rihanna, Timbaland and Jade Jagger, to create a cotton collection for guys and girls.
The collection, designed by designers, musicians and artists, begins retailing in H&M stores globally in February 2008. The artists ? which also included Chicks on Speed, Good Charlotte, Henrik Vibskov, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, and Ziggy Marley - donated their services for free.
Plans are for 25 percent of the proceeds from the collection to go to HIV/AIDS prevention projects around the world. Another key goal in creating the collection ? to be named Fashion Against AIDS ? is to raise awareness about HIV/AIDS among young people. Twelve million people in the 15 to 24 age group are now infected with the virus.
"Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause," Rihanna said in a release.
Designers Against AIDS (DAA), a non-profit organization that seeks to mold public opinion through joint ventures between fashion designers, musicians and other artists, initiated the venture. Read more
The collection, designed by designers, musicians and artists, begins retailing in H&M stores globally in February 2008. The artists ? which also included Chicks on Speed, Good Charlotte, Henrik Vibskov, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, and Ziggy Marley - donated their services for free.
Plans are for 25 percent of the proceeds from the collection to go to HIV/AIDS prevention projects around the world. Another key goal in creating the collection ? to be named Fashion Against AIDS ? is to raise awareness about HIV/AIDS among young people. Twelve million people in the 15 to 24 age group are now infected with the virus.
"Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause," Rihanna said in a release.
Designers Against AIDS (DAA), a non-profit organization that seeks to mold public opinion through joint ventures between fashion designers, musicians and other artists, initiated the venture. Read more
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